“
Your competitors are talking to the same customers you are, so do you really think disruptive and differentiated ideas will come from listening to customers in focus groups?
Will Evans on the illumination process in conducting a Design Studio
”
“
Your competitors are talking to the same customers you are, so do you really think disruptive and differentiated ideas will come from listening to customers in focus groups?
Will Evans on the illumination process in conducting a Design Studio
”
